You might be familiar with the 4P’s of marketing.
We have our 4P’s for trade shows & events.
People | Planning | Productivity | Promotion
To be effective in face2face marking you have to have the right mix of people in the equation, on one side is your company the other is your prospects, those in need of your product or service, the challenge is to establish a relationship for engagement so values align to create a fit.
Clearly defining goals and objectives is important when wanting to create a strategy for your event or program. Planning is a systematic approach to allocate resources and actions over the course of the project.
Being able to gauge the response and opportunities created in order to measure success and effectiveness is essential to creating value for you program. We’ll help you set benchmarks and develop KPI’s for your program.
Implementing the strategy to create engagement and visibility for your product or service.
Creating timelines to raise awareness before, during and after your events.