5 Tradeshow Myths

In 2013, many exhibitors are contemplating over their programs in the face of the “Fiscal Cliff” economy. We thought it would be appropriate to reflect on a few of the myths we’ve heard in the last year and provide some perspective about these myths.

#1. With the internet and social media, trade shows aren’t relevant anymore.

#2. Trade shows are getting too expensive.

#3. Attendance is down at many of the shows.

#4. We only go to shows to acquire leads.

#5. My competitors have stopped exhibiting at the show, so I don’t need to be there.

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