5 Tradeshow Myths
In 2013, many exhibitors are contemplating over their programs in the face of the “Fiscal Cliff” economy. We thought it would be appropriate to reflect on a few of the myths we’ve heard in the last year and provide some perspective about these myths.
#1. With the internet and social media, trade shows aren’t relevant anymore.
#2. Trade shows are getting too expensive.
#3. Attendance is down at many of the shows.
#4. We only go to shows to acquire leads.
#5. My competitors have stopped exhibiting at the show, so I don’t need to be there.